Shopiza
ROLE
Product Designer, UX Researcher
Timeline
Dec 2022 - May 2023
Tools
✦ Figma
✦ FigJam
✦ Google Suite
Project Overview
Project Overview
Project Overview
Shopiza is a non-profit driven e-commerce mobile application designed to sell high-quality donated items and affordable second-hand products across various categories such as fashion, electronics, beauty, and more.
Shopiza is a non-profit driven e-commerce mobile application designed to sell high-quality donated items and affordable second-hand products across various categories such as fashion, electronics, beauty, and more.
Shopiza is a non-profit driven e-commerce mobile application designed to sell high-quality donated items and affordable second-hand products across various categories such as fashion, electronics, beauty, and more.
The goal is to provide a simple, trustworthy, and visually appealing shopping experience where every purchase directly supports community programs and social initiatives. Shopiza allows users to find affordable, good-quality items while contributing to meaningful causes and promoting sustainable shopping.
The goal is to provide a simple, trustworthy, and visually appealing shopping experience where every purchase directly supports community programs and social initiatives. Shopiza allows users to find affordable, good-quality items while contributing to meaningful causes and promoting sustainable shopping.
The goal is to provide a simple, trustworthy, and visually appealing shopping experience where every purchase directly supports community programs and social initiatives. Shopiza allows users to find affordable, good-quality items while contributing to meaningful causes and promoting sustainable shopping.
"Making second-hand shopping simple, trustworthy, and impactful, so users can save money while supporting non-profit initiatives."
"Making second-hand shopping simple, trustworthy, and impactful, so users can save money while supporting non-profit initiatives."
Problem
Problem
Problem
Many non-profit organizations struggle to generate consistent funding for their community programs. At the same time, users want affordable, good-quality products but often lack a reliable, visually appealing platform to find second-hand items they can trust. Existing resale apps are cluttered, inconsistent, and not connected to a meaningful cause.
Many non-profit organizations struggle to generate consistent funding for their community programs. At the same time, users want affordable, good-quality products but often lack a reliable, visually appealing platform to find second-hand items they can trust. Existing resale apps are cluttered, inconsistent, and not connected to a meaningful cause.
Many non-profit organizations struggle to generate consistent funding for their community programs. At the same time, users want affordable, good-quality products but often lack a reliable, visually appealing platform to find second-hand items they can trust. Existing resale apps are cluttered, inconsistent, and not connected to a meaningful cause.
There is a need for a simple, trustworthy shopping experience where users can buy quality pre-loved items while directly supporting a non-profit mission.
There is a need for a simple, trustworthy shopping experience where users can buy quality pre-loved items while directly supporting a non-profit mission.
There is a need for a simple, trustworthy shopping experience where users can buy quality pre-loved items while directly supporting a non-profit mission.
What does the typical second-hand shopping experience look like today?
What does the typical second-hand shopping experience look like today?
What does the typical second-hand shopping experience look like today?
Meet the Team
Many non-profits receive great donated items but struggle to sell them consistently. Early discussions revealed the need for a better system.
Seeing the Gaps
Reviewing current resale apps showed cluttered interfaces, poor visuals, and no meaningful purpose leaving valuable items overlooked.
Designing Shopiza
Together, they envisioned a clean, simple app where quality second-hand items are easy to browse and every purchase supports a non-profit mission.
Meet the Team
Many non-profits receive great donated items but struggle to sell them consistently. Early discussions revealed the need for a better system.
Seeing the Gaps
Reviewing current resale apps showed cluttered interfaces, poor visuals, and no meaningful purpose leaving valuable items overlooked.
Designing Shopiza
Together, they envisioned a clean, simple app where quality second-hand items are easy to browse and every purchase supports a non-profit mission.
Solution Preview
Solution Preview
Solution Preview
Through research, user insights, and iterative design, I created Shopiza to provide a simple and trustworthy way for people to buy quality second-hand items. The app brings curated pre-loved products into one intuitive space, making it easy for users to browse, discover, and shop with confidence. By focusing on affordability and purposeful design, Shopiza turns everyday shopping into meaningful support for non-profit initiatives and community impact.
Through research, user insights, and iterative design, I created Shopiza to provide a simple and trustworthy way for people to buy quality second-hand items. The app brings curated pre-loved products into one intuitive space, making it easy for users to browse, discover, and shop with confidence. By focusing on affordability and purposeful design, Shopiza turns everyday shopping into meaningful support for non-profit initiatives and community impact.
Through research, user insights, and iterative design, I created Shopiza to provide a simple and trustworthy way for people to buy quality second-hand items. The app brings curated pre-loved products into one intuitive space, making it easy for users to browse, discover, and shop with confidence. By focusing on affordability and purposeful design, Shopiza turns everyday shopping into meaningful support for non-profit initiatives and community impact.
SMART DISCOVERY
Easily explore high-quality second-hand items through curated categories and trending products tailored to your needs.
PERSONALIZED DASHBOARD
Discover second-hand treasures that save you money and support a cause you care about.
YOUR FAVORITES
Save the items you love and revisit them anytime, supporting a good cause whenever you choose to buy.
Product INSIGHTS
Explore full product details, including condition, pricing, category, and clear photos.
Check out
Review the items in your bag and check their details with pricing before you proceed to checkout.
USER PROFILE
Manage your personal details, track verification status, edit profile and access support.
EASY ACCOUNT CREATION
A quick and effortless signup process helps users get started instantly, using email or Google.
SMART LOGIN ACCESS
A simple and secure login that lets users quickly access their personalized dashboard using credentials or Google sign-in.
Understanding User Motivation & Second-Hand Shopping Behavior
Understanding User Motivation & Second-Hand Shopping Behavior
Understanding User Motivation & Second-Hand Shopping Behavior
While researching the challenges around second-hand shopping and non-profit fundraising, I wanted to understand why many people hesitate to buy pre-loved items even when they want affordable, sustainable options. A clear pattern emerged across everyday shoppers: they liked the idea, but often felt unsure about product quality, trustworthiness, and whether their purchase would genuinely support a meaningful cause.
While researching the challenges around second-hand shopping and non-profit fundraising, I wanted to understand why many people hesitate to buy pre-loved items even when they want affordable, sustainable options. A clear pattern emerged across everyday shoppers: they liked the idea, but often felt unsure about product quality, trustworthiness, and whether their purchase would genuinely support a meaningful cause.
While researching the challenges around second-hand shopping and non-profit fundraising, I wanted to understand why many people hesitate to buy pre-loved items even when they want affordable, sustainable options. A clear pattern emerged across everyday shoppers: they liked the idea, but often felt unsure about product quality, trustworthiness, and whether their purchase would genuinely support a meaningful cause.
Lack of trust in sellers or item condition.
Lack of trust in sellers or item condition.
🤔💭
Cluttered, confusing resale platforms
Cluttered, confusing resale platforms
Cluttered, confusing resale platforms
😬🌀
Uncertainty about product quality
Uncertainty about product quality
🧐❓
No clarity on how purchases support a cause
🫥🚶🏻
No clarity on how purchases support a cause
Lack of trust in sellers or item condition.
🤔💭
Uncertainty about product quality
🧐❓
🫥🚶🏻
No clarity on how purchases support a cause
Cluttered, confusing resale platforms
😬🌀
User Surveys & Interviews Findings
User Surveys & Interviews Findings
User Surveys & Interviews Findings
To understand how people shop for second-hand products and how non-profits currently sell donated items, I conducted online surveys and 1:1 interviews with everyday shoppers, community members, and volunteers involved in donation-based programs.
To understand how people shop for second-hand products and how non-profits currently sell donated items, I conducted online surveys and 1:1 interviews with everyday shoppers, community members, and volunteers involved in donation-based programs.
To understand how people shop for second-hand products and how non-profits currently sell donated items, I conducted online surveys and 1:1 interviews with everyday shoppers, community members, and volunteers involved in donation-based programs.
The research revealed how users evaluate second-hand items, what motivates them to buy, and the key barriers they face including trust issues, poor product presentation, and confusing resale platforms.
The research revealed how users evaluate second-hand items, what motivates them to buy, and the key barriers they face including trust issues, poor product presentation, and confusing resale platforms.
The research revealed how users evaluate second-hand items, what motivates them to buy, and the key barriers they face including trust issues, poor product presentation, and confusing resale platforms.
Interview Goal 01
Understand who the users are (shopping habits + motivations)
Understand who the users are (shopping habits + motivations)
Understand who the users are (shopping habits + motivations)
Interview Goal 02
Explore how users discover second-hand products + what platforms they rely on
Explore how users discover second-hand products + what platforms they rely on
Explore how users discover second-hand products + what platforms they rely on
Interview Goal 03
Learn how confident users feel buying pre-loved items online
Learn how confident users feel buying pre-loved items online
Learn how confident users feel buying pre-loved items online
Affinity Diagram
Affinity Diagram
Affinity Diagram
To make sense of insights gathered from user surveys and interviews, I organized the findings into an affinity diagram, clustering recurring themes around trust, clarity, motivation, and shopping confidence.
To make sense of insights gathered from user surveys and interviews, I organized the findings into an affinity diagram, clustering recurring themes around trust, clarity, motivation, and shopping confidence.
To make sense of insights gathered from user surveys and interviews, I organized the findings into an affinity diagram, clustering recurring themes around trust, clarity, motivation, and shopping confidence.
View here: Open Live Embed ↗
User Persona
User Persona
User Persona
To translate user research into meaningful design decisions, I developed personas that represent the real behaviors, motivations, and frustrations of second-hand shoppers and community-focused buyers. Grounded in both qualitative and quantitative findings, these persona helped keep user needs at the center of every design choice for Shopiza.
To translate user research into meaningful design decisions, I developed personas that represent the real behaviors, motivations, and frustrations of second-hand shoppers and community-focused buyers. Grounded in both qualitative and quantitative findings, these persona helped keep user needs at the center of every design choice for Shopiza.
To translate user research into meaningful design decisions, I developed personas that represent the real behaviors, motivations, and frustrations of second-hand shoppers and community-focused buyers. Grounded in both qualitative and quantitative findings, these persona helped keep user needs at the center of every design choice for Shopiza.
Through this process, I created two key personas to understand users across different shopping intentions: Krishna & Maya, a purpose-driven shopper who values sustainability and community impact.
Through this process, I created two key personas to understand users across different shopping intentions: Krishna & Maya, a purpose-driven shopper who values sustainability and community impact.
Through this process, I created two key personas to understand users across different shopping intentions: Krishna & Maya, a purpose-driven shopper who values sustainability and community impact.
Userflow
Userflow
Userflow
I created a detailed user flow to outline how first-time users sign up, explore categories, view product details, add items to their bag, and complete checkout. This ensured a seamless shopping experience before designing the UI.
I created a detailed user flow to outline how first-time users sign up, explore categories, view product details, add items to their bag, and complete checkout. This ensured a seamless shopping experience before designing the UI.
I created a detailed user flow to outline how first-time users sign up, explore categories, view product details, add items to their bag, and complete checkout. This ensured a seamless shopping experience before designing the UI.
View here: Open Live Embed ↗
Wireframing + Lo-Fi Prototyping
Wireframing + Lo-Fi Prototyping
Wireframing + Lo-Fi Prototyping
In the ideation phase of Shopiza, I transformed user insights into structured design concepts that addressed key needs such as transparent product information, easy browsing across categories, and a trustworthy second-hand shopping flow.
In the ideation phase of Shopiza, I transformed user insights into structured design concepts that addressed key needs such as transparent product information, easy browsing across categories, and a trustworthy second-hand shopping flow.
In the ideation phase of Shopiza, I transformed user insights into structured design concepts that addressed key needs such as transparent product information, easy browsing across categories, and a trustworthy second-hand shopping flow.
The goal was to create a clean, intuitive experience where users could effortlessly discover items, view details, save favourites, and complete purchases all while supporting a meaningful non-profit mission.
The goal was to create a clean, intuitive experience where users could effortlessly discover items, view details, save favourites, and complete purchases all while supporting a meaningful non-profit mission.
The goal was to create a clean, intuitive experience where users could effortlessly discover items, view details, save favourites, and complete purchases all while supporting a meaningful non-profit mission.
These wireframes served as the foundation for usability testing, allowing me to validate the navigation, shopping flow, and overall interaction logic before moving into high-fidelity design. By keeping the layout minimal and the hierarchy consistent, I ensured that every element supported a smooth and intuitive second-hand shopping experience.
These wireframes served as the foundation for usability testing, allowing me to validate the navigation, shopping flow, and overall interaction logic before moving into high-fidelity design. By keeping the layout minimal and the hierarchy consistent, I ensured that every element supported a smooth and intuitive second-hand shopping experience.
These wireframes served as the foundation for usability testing, allowing me to validate the navigation, shopping flow, and overall interaction logic before moving into high-fidelity design. By keeping the layout minimal and the hierarchy consistent, I ensured that every element supported a smooth and intuitive second-hand shopping experience.
Design System
Design System
Design System
The Shopiza Design System was built to bring clarity, consistency, and trust to the shopping experience. It reflects the brand’s purpose of making second-hand shopping simple, reliable, and community-driven.
The Shopiza Design System was built to bring clarity, consistency, and trust to the shopping experience. It reflects the brand’s purpose of making second-hand shopping simple, reliable, and community-driven.
The Shopiza Design System was built to bring clarity, consistency, and trust to the shopping experience. It reflects the brand’s purpose of making second-hand shopping simple, reliable, and community-driven.
Hi-Fi Prototyping
Hi-Fi Prototyping
Hi-Fi Prototyping
Transitioning from low-fidelity wireframes to polished, interactive designs, I focused on building a cohesive visual language that reflected Shopiza’s clean, trustworthy, and purpose-driven identity. Each screen was refined through iterative design improvements and user feedback, ensuring a smooth and visually consistent second-hand shopping experience.
Transitioning from low-fidelity wireframes to polished, interactive designs, I focused on building a cohesive visual language that reflected Shopiza’s clean, trustworthy, and purpose-driven identity. Each screen was refined through iterative design improvements and user feedback, ensuring a smooth and visually consistent second-hand shopping experience.
Transitioning from low-fidelity wireframes to polished, interactive designs, I focused on building a cohesive visual language that reflected Shopiza’s clean, trustworthy, and purpose-driven identity. Each screen was refined through iterative design improvements and user feedback, ensuring a smooth and visually consistent second-hand shopping experience.
Refined Shopping Experience
Refined Shopping Experience
Improved visual hierarchy with larger product images, clear pricing, and structured card layouts.
Introduced “Deals of the Day” and “Recommended for You” sections to support faster product discovery.
Applied consistent brand colors, typography, and spacing to create a clean and trustworthy second-hand shopping interface.
Improved visual hierarchy with larger product images, clear pricing, and structured card layouts.
Introduced “Deals of the Day” and “Recommended for You” sections to support faster product discovery.
Applied consistent brand colors, typography, and spacing to create a clean and trustworthy second-hand shopping interface.
Streamlined Search and Filters
Streamlined Search and Filters
Introduced quick category chips to help users browse products effortlessly.
Optimized readability through better spacing and contrast.
Simplified icon placement and layout to support smoother, more intuitive navigation.
Introduced quick category chips to help users browse products effortlessly.
Optimized readability through better spacing and contrast.
Simplified icon placement and layout to support smoother, more intuitive navigation.
Improved Product Details Page
Improved Product Details Page
Added a clear, high-quality product image to help users see the item better.
Organized product information like price, title, and description for easy readability.
Made key actions like “Add to Bag” and quantity selection more visible.
Added a clear, high-quality product image to help users see the item better.
Organized product information like price, title, and description for easy readability.
Made key actions like “Add to Bag” and quantity selection more visible.
Refined Shopping Experience
Improved visual hierarchy with larger product images, clear pricing, and structured card layouts.
Introduced “Deals of the Day” and “Recommended for You” sections to support faster product discovery.
Applied consistent brand colors, typography, and spacing to create a clean and trustworthy second-hand shopping interface.
Streamlined Search and Filters
Introduced quick category chips to help users browse products effortlessly.
Optimized readability through better spacing and contrast.
Simplified icon placement and layout to support smoother, more intuitive navigation.
Improved Product Details Page
Added a clear, high-quality product image to help users see the item better.
Organized product information like price, title, and description for easy readability.
Made key actions like “Add to Bag” and quantity selection more visible.
User Testing
To validate the usability of Shopiza, I conducted multiple testing sessions with users familiar with second-hand shopping and community-driven platforms. The goal was to understand how easily they could browse items, evaluate product quality, and complete their purchase.
To validate the usability of Shopiza, I conducted multiple testing sessions with users familiar with second-hand shopping and community-driven platforms. The goal was to understand how easily they could browse items, evaluate product quality, and complete their purchase.
Key insights from the first testing round included:
Key insights from the first testing round included:
Key insights from the first testing round included:
Users wanted faster access to Categories and Deals of the Day.
The product details page needed clearer hierarchy for pricing, item condition, and seller trust indicators.
Users wanted faster access to Categories and Deals of the Day.
The product details page needed clearer hierarchy for pricing, item condition, and seller trust indicators.
Users wanted faster access to Categories and Deals of the Day.
The product details page needed clearer hierarchy for pricing, item condition, and seller trust indicators.
The second testing round showed smoother interaction flow, with only a few small adjustments needed:
The second testing round showed smoother interaction flow, with only a few small adjustments needed:
The second testing round showed smoother interaction flow, with only a few small adjustments needed:
Refining quantity controls and micro-interactions on the Bag screen.
Improving text alignment, spacing, and visual clarity for a cleaner shopping experience.
Refining quantity controls and micro-interactions on the Bag screen.
Improving text alignment, spacing, and visual clarity for a cleaner shopping experience.
Refining quantity controls and micro-interactions on the Bag screen.
mproving text alignment, spacing, and visual clarity for a cleaner shopping experience.
Overall, testers described Shopiza as simple, intuitive, and visually reliable, reinforcing its goal of making second-hand shopping feel trustworthy and effortless.
Overall, testers described Shopiza as simple, intuitive, and visually reliable, reinforcing its goal of making second-hand shopping feel trustworthy and effortless.
Overall, testers described Shopiza as simple, intuitive, and visually reliable, reinforcing its goal of making second-hand shopping feel trustworthy and effortless.
Reflection
Working on Shopiza helped me understand how important trust and clarity are in second-hand shopping. Through user testing, I learned that users hesitate when product information feels incomplete or navigation feels confusing. By simplifying the layout, improving transparency, and refining the flow, I was able to create an experience that felt more reliable and easy to use.
Working on Shopiza helped me understand how important trust and clarity are in second-hand shopping. Through user testing, I learned that users hesitate when product information feels incomplete or navigation feels confusing. By simplifying the layout, improving transparency, and refining the flow, I was able to create an experience that felt more reliable and easy to use.
This project strengthened my ability to design for both usability and purpose-driven impact. If I continue developing Shopiza, I would explore adding features like seller trust indicators and clearer item condition grading to further build user confidence.
This project strengthened my ability to design for both usability and purpose-driven impact. If I continue developing Shopiza, I would explore adding features like seller trust indicators and clearer item condition grading to further build user confidence.
This project strengthened my ability to design for both usability and purpose-driven impact. If I continue developing Shopiza, I would explore adding features like seller trust indicators and clearer item condition grading to further build user confidence.
